Consumer Goods & RetailPRO MECH Industries
Consumer Goods & Retail
The stakes are high for Consumer Goods and Retail companies to keep pace with a world in a constant state of flux and an economic downturn that has had a direct and traumatizing impact on sales. The emergence of the sophisticated multichannel consumer has accelerated change at all levels of the industry. No longer content with providing their opinions on test products, consumers expect to be heard more often, from concept to delivery. Social media influence the speed at which trends are revealed on a global scale and provide brands with valuable information on consumer tastes and habits. Success depends on a brandâ€™s ability to develop products that appeal to these fast-changing consumer tastes. Technology opens new channels through which consumers can choose and buy the products they want. Companies must adapt their operations to take full advantage of new channels, new buying habits and new competitors. Sustainability continues to occupy a commanding position in every companyâ€™s mission statement as environmental and ecological issues remain priorities with both consumers and governments.