In a dynamic landscape where high-tech challenges intersect with the demands of home appliance innovation, the convergence of consumer experience and technological advancement is paramount. High-tech goods are no longer mere possessions but drivers of transformative experiences, fostering connectivity and intelligence that shape both personal and professional realms. The Internet of Things (IoT) has ushered in an era of the “Internet of Experiences,” where cross-industry applications and business models extend beyond physical products to encompass software, big data intelligence, networks, and content ecosystems. Meanwhile, in the Home & Lifestyle sector, consumer-centricity reigns supreme, dictating strategy, innovation, and product development. With consumers at the heart of decision- making, brands are compelled to offer more than just desirable products; they must curate experiences that enhance lifestyles and inspire new ways of living. From furniture to home appliances, companies in this sector must continually innovate, emphasizing brand values and delivering holistic experiences rather than mere products. To navigate this complex landscape and deliver authentic, modern, sustainable, and desirable experiences, Home & Lifestyle companies turn to cutting-edge digital solutions like the 3DEXPERIENCE platform. With its comprehensive approach covering the entire process from ideation to consumer delight, it enables companies to stay ahead of the curve, delivering innovation and excellence in an ever- evolving market.